The boss of American oil company Breitling Energy took out a full-page ad in this week's Sunday Telegraph,  trying to persuade us all to get behind shale gas.

I like his style - see this bit for example:

Fracking is going on under my own home, my whole town, and much of my home state. We're surrounded by thousands of fracked oil and gas wells, and my family and I drink the water every day. If I thought it was unsafe I would not be living on top of it.

There is nothing like putting your money where your mouth is.